{"product_id":"magnum-square-print-fact-fiction-alex-majoli","title":"Magnum Square Print: Alex Majoli","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSCENE9960\u003c\/span\u003e\u003cspan\u003e. Inside Villa Verde hospital. Reggio Emilia, Italy, 2020. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e“In 2020, on the eve of COVID spreading across Italy, I began traveling and photographing the epidemic. A few months later, during an artist residency with a theater company, I asked five actors to re-enact a photograph I had taken the previous month (\u003c\/span\u003e\u003cspan\u003eAMA2020005H14450\u003c\/span\u003e\u003cspan\u003e). I didn’t show them the ‘original’ image at first, only at the end of the experiment. The actors had never been inside a COVID hospital, nor had COVID themselves; they had never heard the words doctors were using at the time, nor felt the fear of its consequences. At most, they may have had an imagined picture drawn from the news. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e“I gave them no direction, letting them rely only on their own perceptions and acting skills. I chose to stage this photograph in a real hospital, next to the rooms where actual COVID patients were being treated. In many tests I later conducted with viewers, the ‘real’ image, taken in a Sicilian hospital months earlier, was perceived as less truthful than the staged one.”\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e— Alex Majoli \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e© Alex Majoli \/ Magnum Photos\u003cbr\u003e\u003cbr\u003eThis print is hand-signed on an archival label to ensure authenticity and preservation, which is affixed to the back of the print.\u003cbr\u003e\u003cbr\u003eThe edition is available for purchase between:\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMonday, October 26, 09:00 a.m. EDT\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003eto Sunday, November 1, 11:59 p.m. EDT\u003c\/b\u003e\u003c\/p\u003e","brand":"Alex Majoli","offers":[{"title":"6 x 6 in (15.2 x 15.2 cm) \/ Unframed","offer_id":67691738792301,"sku":"SQ-PRINT-AMA-1026-6x6","price":110.0,"currency_code":"USD","in_stock":true},{"title":"6 x 6 in (15.2 x 15.2 cm) \/ Custom Black Frame","offer_id":67691738825069,"sku":"SQ-PRINT-AMA-1026-6x6-FRAME-BL","price":225.0,"currency_code":"USD","in_stock":true},{"title":"6 x 6 in (15.2 x 15.2 cm) \/ Custom White Frame","offer_id":67691738857837,"sku":"SQ-PRINT-AMA-1026-6x6-FRAME-WH","price":225.0,"currency_code":"USD","in_stock":true},{"title":"6 x 6 in (15.2 x 15.2 cm) \/ Premium Walnut Frame","offer_id":67691738890605,"sku":"SQ-PRINT-AMA-1026-6x6-FRAME-PREM","price":325.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/5575\/8907\/files\/AMA-Unframed_1841178a-2df9-4f67-8bac-d73d8d82b4af.jpg?v=1792679105","url":"https:\/\/store.magnumphotos.com\/products\/magnum-square-print-fact-fiction-alex-majoli","provider":"Magnum Photos","version":"1.0","type":"link"}