Magnum Gallery is delighted to present an online presentation of works by the renowned American photographer Leonard Freed. The exhibition comprises a portfolio of images Freed produced of the avant-garde theatrical group The Cockettes during their 1971 New York debut.

LEONARD FREED

Opening Night

About the Exhibition

The hippie era of 1960s America was defined by free thinking, radical self-expression, and a rejection of the status quo. Like-minded individuals came together to reimagine the concept of the family unit — united not by blood, but by shared values and worldviews. Among the many alternative communities that emerged in California during this time was The Cockettes, an avant-garde, San Francisco-based theater troupe. This eccentric collective of artists and performers became known for their flamboyant appearance, fluid approach to gender expression, and wild antics both on and off the stage.

On November 7, 1971, The Cockettes made their New York debut with a three-week residency at the Anderson Theater. Anticipation for their arrival was electric, with A-list celebrities eager to experience the troupe’s infamous performances. But the opening night proved disastrous: their chaotic, improvised style failed to resonate with the East Coast audience — so much so that Andy Warhol reportedly walked out mid-show. The fallout led to the group’s eventual breakup, though it also launched several solo careers, most notably that of disco pioneer Sylvester.

By this time, photographer Leonard Freed had already established himself as a documentarian of those living on the margins of American society. His work throughout the 1960s, particularly on the Civil Rights Movement, as seen in the landmark publication Black in White America (1969), reflected a deep commitment to exploring issues of social injustice and inequality through the lens of his camera. In the wake of the 1969 Stonewall Riots in New York, Freed became increasingly interested in those who felt newly empowered to live openly in a society beginning — however slowly — to reevaluate its views around gender and sexuality. The Cockettes, in many ways, embodied this cultural shift: a group that refused to conform, unapologetically embracing their identities in defiance of conventional expectations. Freed saw in them not only performance, but protest.

About the Photographer

Born in Brooklyn, New York, to working-class Jewish parents of Eastern European descent, Leonard Freed first wanted to become a painter. However, he began taking photographs while in the Netherlands in 1953 and discovered that this was where his passion lay.

In 1954, after trips throughout Europe and North Africa, he returned to the United States and studied in Alexei Brodovitch’s ‘design laboratory’. He moved to Amsterdam in 1958 and photographed the Jewish community there. He pursued this concern in numerous books and films, examining German society and his own Jewish roots. His book on the Jews in Germany was published in 1961, and Made in Germany, about post-war Germany, appeared in 1965.

Working as a freelance photographer from 1961 onwards, Freed began to travel widely, photographing blacks in America (1964-65), events in Israel (1967-68), the Yom Kippur War in 1973, and the New York City police department (1972-79). He also shot four films for Japanese, Dutch and Belgian television.

Early in Freed’s career, Edward Steichen, then Director of Photography at the Museum of Modern Art, bought three of his photographs for the museum. Steichen told Freed that he was one of the three best young photographers he had seen and urged him to remain an amateur, as the other two were now doing commercial photography and their work had become uninteresting. ‘Preferably,’ he advised, ‘be a truck driver.'

Freed joined Magnum in 1972. His coverage of the American civil rights movement first made him famous, but he also produced major essays on Poland, Asian immigration in England, North Sea oil development, and Spain after Franco. Photography became Freed’s means of exploring societal violence and racial discrimination.

"Ultimately photography is about who you are. It's the truth in relation to yourself. And seeking truth becomes a habit."

- Leonard Freed

EXPLORE

FINE PRINTS

Further works from Leonard Freed's remarkable archive are available as fine prints. Discover exceptional pieces ready to acquire online.

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